Social Media Coordinator
Position: Social Media Coordinator
Job Status: Full Time, Permanent
Hours of Work: 40 Hours/Week
Job Region: All Blue Door Locations (Work at Home/Remote)
Salary: $50,000 – $55,000
Job Summary
Reporting to the Manager, Marketing and Communications, the Coordinator, Social Media will be responsible for writing, designing, and communicating on all Blue Door, Construct, and On The Way Home Podcast social media platforms. Projects will include writing and creating copy and graphics, clipping weekly podcast episodes, collecting content, and engaging with our
community through online platforms. The Coordinator, Social Media must be resourceful, fast paced, optimistic, creative, highly organized, possess strong writing skills, skilled in relationship
management, comfortable working with a diverse team and possess strong organizational skills.
Responsibilities
Social Media
• Collect, create, and post social media content for Blue Door, On The Way Home Podcast, and Blue Door’s social enterprise, Construct.
• Manage social media pages for all three brands including following and liking supporters, engaging with comments and posts, and responding to direct social media messages
• Develop and manage social media ads and boosted posts
• Research and develop ways to attract new followers and subscribers to all social media platforms
• Explore and develop ways to tailor each platforms’ content to the desired audience
• Support growth and development of Blue Door’s online presence by tracking monthly KPIs including growth and audience engagement for Blue Door’s social media accounts
• Optimize and research best practices for social media
Podcast
• Create episode descriptions and videos to post on the podcast’s social media accounts
• Develop promotional materials for the podcast as needed
Content Creation & Marketing
• Help organize and manage Blue Door’s content calendar for social media
• Support with the promotion and creation of fundraising and event digital marketing materials
• Stay current on the latest marketing and design trends
• Help build positive relations with the community, funders, and external parties
Branding
• Uphold brand guidelines across the Agency including all marketing and promotional materials
• Manage and update Blue Door’s Brand Guide and Brand/Communication Assets as needed
• Update Brand guidelines according to industry trends and standards
Uphold Agency Policies
• Able and willing to promote harm reduction practices.
Other duties as assigned.
Respect and Professionalism
• Maintain professionalism in the workplace.
• Work cooperatively alongside and support all Blue Door team members and departments.
• Adherence to the mission, vision, policies, and procedures of the agency.
• Promote harm reduction practices in accordance with core standards.
• Attend internal staff meetings and staff training as required.
• Maintain the confidentiality of all client and agency information.
• Utilize effective conflict resolution skills in accordance with (Crisis Prevention Intervention (CPI) training.
• Foster positive and appropriate relationships with clients, colleagues, community partners, and volunteers.
• Provide referrals and follow-up as necessary.
• Meets with manager on a regular basis and participates in the completion of annual performance evaluation.
Occupational Health & Safety
• All employees are responsible for carrying out work in a way that does not adversely affect their own health and safety and that of others.
• All employees shall learn and understand health and safety policies and procedures and will comply with them.
• All employees must be able and willing to work within all programs and with flexible
schedules.
Qualifications
• Post secondary education in marketing and communications, public relations, advertising, or related field is an asset.
• 2 years experience in a related field is an asset.
• Advanced knowledge of Microsoft office skills including PowerPoint, access, word, outlook and excel. Experience with additional databases would be an asset.
• Proficient in social media use (Facebook, Instagram, Twitter, TikTok, and LinkedIn).
• Experience with various marketing platforms and tools including Sprout Social, Meta Business Suite, ConstantContact, Google Analytics, Canva, and WordPress is an asset.
• Superior written and oral communication skills.
• Experience with not-for-profit marketing and fundraising is an asset.
• Able to work independently but also as part of a team.
• Proven superior customer service skills.
• Excellent time management and organizational skills.
• Sound judgment, tact, and ability to maintain confidentiality.
• Ability to deal with extremely confidential and sensitive information.
• Valid Vulnerable Sector Screening Report from York Regional Police.
• Reliable vehicle, valid driving license and insurance.
Blue Door is committed to the development of a staff and leadership team that reflects the incredible diversity of the communities we serve. We promote the principles of intersectional anti-racism and anti-oppression and adhere to the tenets of the Ontario Human Rights Code. We both welcome and encourage applications from members of groups with historical and/or current barriers to access and equity, including Indigenous peoples, Black people, racialized people, members of 2SLGBTQIA+ communities, people with disabilities, and people with lived experience of homelessness. Blue Door is a unionized work environment. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and Blue Doors AODA Policy, accommodation will be provided in all parts of the
hiring process. Applicants need to make their needs known in advance. All applications will be reviewed as received, and interviews will begin for qualified candidates as soon as possible. The position may be filled before this job posting ends. Only candidates selected for an interview will be contacted. Please submit a cover letter and resume to hr@bluedoor.ca
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